
Empowering the food industry Ingredients
UrbbanCrust Pvt Ltd empowers the food industry with safe, consistent, and innovative raw materials that inspire better products and lasting consumer trust.
Global Sourcing
Quality Assured
Rapid Service
About UrbbanCrust
UrbbanCrust, formerly known as Purechem Traders, we are trusted importers, suppliers, and distributors of premium food raw materials that power innovation in the food industry. Based in Delhi, we are committed to delivering ingredients that meet the highest standards of safety, consistency, and functionality.
Our Story
Founded with a mission to connect manufacturers and traders with the world's finest ingredients, we combine global sourcing expertise, quality control standards, and rapid customer service to ensure our partners never face delays or compromise on quality.
We operate as a B2B-first supplier, catering to end manufacturers, wholesale traders, and bulk buyers, while remaining flexible to serve small businesses seeking high-grade raw materials.

Global Network
Sourcing from leading manufacturers across multiple continents
Diverse Clients
From multinational brands to local traders and specialty producers
Quality Focus
FSSAI, ISO, HACCP, Halal, Kosher, Organic, and GMP certifications
PAN-India Reach
Serving clients across India with capability for international orders
Our Vision
At UrbbanCrust, our vision is to become a leading and trusted partner in the food ingredients industry by delivering quality, reliability, and innovation. We aim to bridge the gap between global manufacturers and Indian businesses, ensuring that every product we supply contributes to safer, healthier, and more sustainable food for the future.
Our Mission
- Deliver quality without compromise through rigorous sourcing and supplier verification
- Empower our clients by ensuring timely access to premium raw materials at competitive prices
- Expand globally, establishing UrbbanCrust as a recognized name in international food ingredients trade
Our Product Range
We offer a diverse portfolio tailored to multiple industries, ensuring consistency, purity, and competitive pricing.

Vital Wheat Gluten
High-protein flour additive that improves dough elasticity and bread texture. Essential for creating strong, elastic dough that can hold gas bubbles during fermentation.
Primary Applications:
Bread, pizza dough, pasta, meat substitutes
Soya Flour
Protein-rich flour that enhances nutritional value and extends shelf life. Improves moisture retention and adds a subtle nutty flavor to baked goods.
Primary Applications:
Baked goods, protein bars, meat products
Soya Fiber
High-fiber ingredient that improves texture and nutritional profile in food products. Excellent water-binding properties that enhance moisture retention and dietary fiber content.
Primary Applications:
Meat products, baked goods, dietary supplements, breakfast cereals
WPC Highgel
Whey Protein Concentrate with specialized gelling properties. Combines high protein content with excellent gel strength for superior texture and nutrition in food applications.
Primary Applications:
Protein supplements, dairy products, desserts, sports nutrition
Highgel
Specialized gelling agent with superior gel strength and stability. Creates smooth, consistent textures in various food applications.
Primary Applications:
Dairy products, desserts, confectionery
Cocoa Powder
Premium quality cocoa for rich chocolate flavor and color. Sourced from the finest cocoa beans and processed to maintain maximum flavor intensity.
Primary Applications:
Chocolates, cakes, beverages, confectionery
Calcium Propionate
Natural preservative that prevents mold and extends product freshness. Safe, effective antimicrobial agent that maintains food quality without affecting taste.
Primary Applications:
Bread, baked goods, processed foods
Citric Acid
Natural acidulant and preservative that enhances flavor and extends shelf life. Provides tartness and acts as an antioxidant in food formulations.
Primary Applications:
Beverages, confectionery, processed foods
Bread Improver
Specialized blend of enzymes and emulsifiers that enhances bread quality. Improves dough handling, volume, and crumb structure for consistent bakery results.
Primary Applications:
Commercial bread production, bakery applications
Wheat Fiber
High-quality dietary fiber that improves nutritional value and texture. Excellent water-holding capacity that enhances product moisture and shelf life.
Primary Applications:
Baked goods, meat products, cereals
Wheat Starch
Pure wheat starch for thickening and binding applications. Provides excellent clarity and neutral taste in various food formulations.
Primary Applications:
Sauces, soups, noodles, confectionery
Fresh & Dry Yeast
High-quality yeast for fermentation and leavening applications. Available in both fresh and dry forms to meet different production requirements.
Primary Applications:
Bread production, fermentation, brewing
Monosodium Glutamate (MSG)
Flavor enhancer that brings out the natural umami taste in foods. Safe and effective way to enhance savory flavors in various culinary applications.
Primary Applications:
Seasonings, processed foods, restaurant cookingQuality Certifications
All our products come from suppliers with strict quality standards and international certifications
Why Choose UrbbanCrust
We combine global expertise with local understanding to deliver unmatched value to our partners
Premium Global Sourcing
Global NetworkWe import ingredients from leading global manufacturers, ensuring world-class quality and competitive pricing.
Strict Quality Standards
Certified QualityAll our products come from suppliers with FSSAI, ISO, HACCP, Halal, Kosher, Organic, and GMP certifications.
PAN-India & Global Reach
Wide ReachWe serve clients across India and are capable of catering to international orders seamlessly.
Speed & Responsiveness
Fast ServiceWe understand that in manufacturing, time is money. Our operations are optimized for quick responses and timely deliveries.
Diverse Client Base
Trusted PartnerFrom multinational food brands to local traders and niche nutrition startups, our network is wide and growing.
B2B Expertise
Industry ExpertDeep understanding of supply chain needs in food & nutrition manufacturing with operational agility.
Our Target Customers
We serve a diverse range of businesses in the food and nutrition industry
End Manufacturers
Bakery, confectionery, beverage, dairy, sports nutrition, and health supplement manufacturers
Bulk Traders & Distributors
Looking for consistent supply and competitive pricing with reliable partnerships
Small Businesses
Specialty producers seeking premium ingredients in smaller lots without compromising on quality
Get In Touch
Ready to source premium ingredients for your business? Contact us today for competitive pricing and reliable supply.
Contact Information
Email Us
info@urbbancrust.com
Call Us
+91 70155 25398
+91 98715 59542
Visit Us
Registered Office
A2/48, Sector 3, Rohini,
Delhi, 110085
India
Business Hours
Monday - Friday: 9:00 AM - 6:00 PM
Saturday: 9:00 AM - 1:00 PM